MOSHIONS ANNOUNCES BRAND AMBASSADORS FOR 2020/21
For the first time, Moshions has appointed official brand ambassadors to represent the fashion house. On 11 May 2020, Arnold Shema and Huguette Umutoni Bitega signed a one-year deal to participate in creative projects, events, and promotional initiatives of the brand. Moshions fulfils the partnership after a relentless admiration of the individuals’ elegance and joie de vivre.
Shema and Umutoni have been frequent agents of the fashion house, and continue to inspire style choices for audiences worldwide. Their cheerful lifestyles, coupled with impressive class, fit into the brand’s philosophy.
Arnold Shema, famously known as Dj Toxxyk, personifies the ‘work hard, play hard’ slogan. His youthful sense of fashion and pursuit for Made in Rwanda success strongly resonate with Moshions. A brand that champions locally inspired excellence and luxury. Shema envisions a shared growth during his run.
“It’s a pleasure to be a Moshions ambassador. I am impressed by their vision and look forward to being part of the experience. I will be collaborating on concepts in the menswear division, and engaging my artistic eye to deliver beyond my current profession.” – says Dj Toxxyk.
Huguette Umutoni Bitega is a style connoisseur and strong advocate for ‘Black Girl Magic’. She has a keen eye for authentic brands and is often complimented for her unmistakable flair. She is elegant, radiant, and unconventional – the qualities that the house entertains. Umutoni will contribute aesthetic perspectives to the womenswear line at Moshions.
“This is fantastic news! I am proud to be joining Moshions in this role. I can’t wait to work with this incredible brand, and bring culturally inspired ideas to life. Also, I will get a chance to introduce luxury apparel from Rwanda to fellow Africans living abroad.” – Umutoni said.
Speaking on the announcement, the Creative Director Moses Turahirwa, noted the essence of this partnership and thanked the ambassadors for considering Moshions.
“Moshions is delighted to welcome Arnold Shema and Huguette Umutoni Bitega to the team. It’s incredible to see how they perfectly relate to the brand’s identity. They represent all our customers in one way or another. I am confident that their presence will be fruitful on all ends.”
The brand ambassadors will be the faces of Moshions, collaborate on collection designs, and appear at functions in custom-made pieces among other exclusive benefits.